Alresford Action Plan

THE ECONOMY

An economic task group was established to work with local people and local businesses to identify the key issues that need to be addressed to sustain the economic prosperity of the area. The task group worked within the following objectives and criteria

Establish a clear picture of current economic activity.

It set the following criteria to govern its study:

Critical Economic Issues

From the surveys undertaken, consultation with local people, businesses and local organisations and analysis of available data the following critical issues have been identified:

Property and environment

Transport

Local governance/representation/development

Skills

Economic Recommendations 

The conservation and enhancement of existing commercial areas is critical to future economic activity.  Their value needs to be enhanced, loss to residential development stemmed, and Alresford's attraction as a commercial base promoted.

Detailed plans should be drawn up for:

Actions/Recommendations

Lead Body

Priority

The Dean as a mixed residential and business/science park area, encouraging office/white-collar businesses rather than manufacturing/industrial, with improvement to local environment to be a key planning requirement.

NATC with local businesses

2

Prospect Road and New Farm Road should be developed to encourage manufacturing, engineering etc. with improvement to local environment as a key development requirement. 

NATC with local businesses

1

Maximisation of individual commercial sites (but with sensitivity to surroundings, residential outlook etc.) with the aim of significantly increasing the commercial floor area available. 

NATC with Chamber of Commerce

2

 In addition the following key recommendations should be actioned: 

Actions/Recommendations 

Lead Body

Priority

Make available affordable housing to sustain economic growth.

WCC

1

Maximise use of existing car parking areas.

NATC

2

Introduction of an officially regulated scheme for residents to rent private off-road parking during business hours to people coming in by car to work here.

NATC

2

Efforts should be made to reduce the effects of HGV traffic through the centre of the town.

HCC

2

Establishment of a small business centre (either as part of an Enterprise Gateway unit or separate) - providing business facilities for rent at modest charges to small businesses, together with access to officially sponsored marketing, IT, finance, training advice/services.

NATC with WC WCC, businesses & SEEDA

1

Sponsorship of "starter-units" within planned commercial developments.

NATC with Chamber of Commerce

2

Production of an annual directory of every local business (detailing products and services and key contact personnel), to be delivered to all residential and business premises in the area, free of charge, to stimulate the local awareness and use of local businesses

NATC with Chamber of Commerce and local business people

1

Development/evolution of the Thursday Market towards a mini Farmers' Market as well as a market on Sunday, thus reducing weekday congestion and increasing Sunday "interest" for visitors.   Town Trustees 2
Development and publication of a Tourism Strategy for Alresford, including opportunities for "linkage" with local attractions and events (Grange Park Opera, Intech, Battle of Cheriton 2005, Alresford Show etc), together with annual review of tourism marketing initiatives. NATC 1
Creation of a co-ordinated mechanism for advertising job opportunities locally so that all residents have the maximum chance of learning what is available and all businesses have a "one-stop" marketing opportunity to fill vacancies.  This would include local newspapers, websites, notice boards (on street, in pubs, at bus stops) - effectively a "virtual" job-centre.

NATC with Chamber of Commerce and local businesses

2
Encourage local businesses to increase work-experience/internships for young and mature job seekers. Perins Community School 3
Encourage Perins School and the Chamber of Commerce to consider promoting a joint scheme to encourage suitable leavers to pursue practical, vocational training. 

Perins with Chamber of Commerce and local businesses

 3

Introduction

Environment

Housing

Transport

Facilities

alsford